Achieving feature rollouts with ultra-low latency and zero impact to conversion
Beyond Menu is a popular food delivery service in the US that connects restaurants and diners. Their Next.js app is deployed on Vercel and serves millions of hungry visitors every month. To scale their development, they decided to adopt feature flags for gradual rollouts, instant rollbacks, A/B testing, trunk-based development and easier collaboration both internally and with beta users. They knew they needed to evaluate feature flags and A/B tests on both the server and the client. And since th
